Tuesday, November 9, 2010


In the most critical year for motorbikes’ market, the EICMA showstarted with plenty of expectations for the number of new models to present, and finished with record attendance figures, the visitors’ numbers rising every day in comparison with last year’s: +5% on the first day, +18% on the second, +24% on the third and +13% on the final day, a rainy and cold Sunday that was likely to discourage people from coming to Milan. In the end, EICMA reached and overcome the500.000 visitors’ line, way beyond the early target of confirming last year’s surprising 450.000 presences’ record.

The unpredictably high attendance is the most impressive figure, but more numbers stand there to justify the extensive expositors’ satisfaction: 45.708 operators, including 12.583 from foreign countries,2104 accredited journalists. Moreover, an impressive increase in EICMA website’s visits, growing from last year’s 271.438 to 340.664, testifies a massive interest for motorbikes, even by people who could not visit the show personally: a very good sign for the years to come.

A huge success was collected by side events, those included in the expo, like The Green Planet, Fiorenzo Magni dedicated show and Young Designers For Mobility exhibition, Tourism on two wheels and “Custom City” (an excellent debut year), as well as Motolive, that brought an impressive number of visitors and fans in the outdoor area of the Milan’s fair.

“It was a beautiful show – stated EICMA General Director, Costantino Ruggiero – rewarding the hard work and passion of our Team, a small group of amazing professionals.“

The only disappointment concerns many cycling manufacturers’ defections, including some late ones, upset the many cycling lovers come to Milan, even though the news about this situation had been clearly spread through the website and any other available media.

“This show represented a very valuable opportunity for us – stated Amedeo Colombo and Antonello Montante, the most notable among the small number of bike expositors – we cannot understand the choice by most of the bike manufacturers not to take advantage of it.“

Milan, November 7th, 2010

Further information on www.eicma.it

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